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From teachers to director of sales, "technology" the word has always been the core -- brooke X-ray hai-ping shan national sales director interview

Boss face to face

Brooke higher-ups in current face-to-face invitation to brooke AXS department hai-ping shan national sales director, he will share his professional experience for us, his understanding of the brook, and for the team members' requirements and expectations.

Personal profile

Brooke hai-ping shan AXS department China sales director

After I graduated from university directly at tsinghua university, engaged in the research of biological materials.From tsinghua university in 1997, joined the brooke AXS Beijing representative office, responsible for the sales of X ray analysis instrument in China, one step at a time from a normal sales, achieve sales manager, to the China director.In brooke AXS more than 20 years, witness and participated in the development of the world's top X ray analysis equipment, witnessed the economic miracle, after China's reform and opening up witnessed the development of Chinese scientific research, especially the vigorous development of the related materials industry.

01 | brook is a what kind of company?

Brooke company is one of the world's top scientific instruments company, please note that I said is a scientific instrument company, rather than the instruments.So here I want to simple said the issue of scientific instruments.As we all know the development of modern natural science to a large extent depend on the help of some advanced instruments, so the top scientific instruments company is to develop their own advanced analysis techniques, or apply some cutting-edge technology takes the lead to scientific instruments, and this kind of innovation can greatly promote the development of science and research.Such as a few decades ago, if you can work out a new protein structure, you may get the Nobel Prize, and today, with the aid of X-ray single crystal diffraction, you may be a few days to work out a structure.So scientific instruments company is more than just an instrument manufacturers, it is also a partner of scientists.

02 | AXS is a what kind of team?

Brooke AXS is the global leader of X ray analysis equipment, professional to provide the best diffraction, fluorescence spectrometer, and high resolution computed tomography (CT), etc.Our sales team is made up of a materials science has a very strong professional background, professional team of like-minded people, in the team, help each other, support each other is our tradition.Besides colleagues selfless support, we provide every year from the comprehensive training of professional technology to personal ability development, every year the experience exchange meeting between the organization colleagues, let everybody work in efficient and always maintain a constant state of learning and continuous improvement.So, in the past 20 years to join the team colleague basically no departure.

03 | brooke's sales and sales is not exactly the same, in the broadest sense of the term for sale
This job, AXS need is what kind of person?

As a scientific instruments company brooke nature is also different to the requirement of its employees.Actually, I personally think that brooke's sales engineer accurately speaking, it should be "Solution Provider", is to the Solution to the Provider of literal translation.As I said, we are not only advanced equipment manufacturer, we are also the partner of the user.Since it is cooperation, so we not only provide equipment, we also provide methods, it also provides solutions.This is for our sales team put forward higher requirements.

First, you need to have very strong professional background, so that you can do is not only knows his own equipment, also can know about the application of this equipment is very;Second, must have the good team cooperation spirit, within the company, team cooperation, information sharing effectiveness can be ensured, and outside the company, and customers sincere cooperation to ensure a win-win situation;Again, very strong information comprehensive analysis ability.You need to understand the development trend of industry customers, value chain, operation mode, the buying cycle, etc., can clearly explain its products, help customers to create competitive advantage, so as to help our clients achieve business growth.Fourth, is the very strong learning ability continuously, because our company's technology is improving, is constantly introducing new products, new method, and the user's needs are constantly changing, only continuous learning, to keep up with the pace of the development.The fifth, is must have initiative, the spirit of never give up.Finally, thank you for your concern brooke, also welcome everyone to join brooke China family!Thank you very much!