Food authenticity: 2

Food authenticity podcast 2: Ron Phipps

Brooke is pleased to invite to CPNA international group chairman and founder, Apimondia beekeeping economic science committee vice chairman Ron Phipps, discuss the effects of food fraud to the honey industry as well as the measures taken to combat illegal honey sales.

As people increasingly attention to healthy eating, has been increasing demand for honey.Especially some honey, because the claim has a range of health benefits and become especially popular.Therefore, the honey can get higher retail price.Unfortunately, this also make them become a target for the sake of profit motive adulteration.Honey can be mixed with cheap syrup, or intentional errors tag, claims to have more valuable geographical origin or source, and sold at substantial profits.

Real honey producers cannot compete with the deceiver, because their honey are cheap imitations down.A large amount of cheap fraudulent honey into the market, thus the pricing of honey.This, in turn, lead to the real honey producers to reduce production, they are unable to make a living from the sales.

With the improvement of understanding of the problem severity, and nuclear magnetic resonance (NMR) analysis technology in the rapid detection of adulteration of honey ability enhancement, honey against fraud battle is underway.Global honey testing and traceability system has been implemented, Apimondia honey adulteration in 2019 on the BBS, the need for consistent action won overwhelming support.